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‘Minimize social media time to succeed’ – OFWs urged

DUBAI, United Arab Emirates: Most people spend over two hours a day on social media, and for overseas Filipino workers (OFWs), this is precious time wasted, said a productivity expert.

Dr. Sandro Strix Toledo

Citing studies, Dr. Sandro Strix Toledo, a medical doctor of 21 years specializing in regenerative medicine, said a person typically spends two hours and 22 minutes on social media – checking Facebook, among others.

This, he said, “could have been better spent by gaining useful skills.”

Toledo, who has recently been getting the raves for his work as clinical conversationalist specializing in creating mind systems for better productivity, described this as “distractions” that stand in the way of achieving goals.

Toledo, who kicked off the 45-minute Zoom live stream series dubbed, “Opportunity for Filipino Workers” (OFF Workers), last Friday, June 18, said OFWs should also make it a habit to make a list of the tasks they need to accomplish the next day before they sleep at night, then check it out in the morning.

“Hindi ka pa nagsa-start, panalo ka na because it snowballs on the rest of the day,” explained Toledo, who is among 19 resource persons in the ongoing series of free online seminars for overseas Filipino workers (OFWs) wanting to level up and gain skills toward entrepreneurship.

 “We gain power with intent, focus, and action. We lose it to distractions. If your goal is to have stable financial independence and stability, your productivity efforts should be geared toward strategizing and carrying out consistent actions toward building beliefs, resources, and skills that will enable you to be stable and financially independent,” Toledo said.

There is a difference between being busy and actually being productive, Toledo also pointed out.

“Merely being busy is a joke,” he said. “We substitute busy work for the work we should actually be doing. We do the familiar instead of the necessary. We do what’s easy instead of what’s useful.   

“So, we spend time at work, sure, but set aside energy and time you would have wasted on distractions, and use that on working on making your dreams a reality. That’s how you gain personal power and get your truly important things done,” Toledo said.

The OFF Workers live stream is held twice-weekly, every Friday and Sunday starting at 1pm UAE time. This has been slated to culminate in a week-long trade fair in October this year, organizers said. 

Nineteen sessions with each facilitated by 19 resource people will be held.

The topics are:

  • Leadership & Entrepreneurship
  • E-Commerce
  • Freelancing
  • Personal & Visual Branding
  • Sales, Persuasion & Marketing
  • Facebook Ads & Email Marketing
  • Website development
  • Productivity
  • Mindsets as well as mental health and strength  

 Registration is free at



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